Switch: Change Management Framework
Chip and Dan Heath argued in their book Switch that successful change happens by engaging both the emotional and rational sides of people while creating a clear path for new behaviors. They use the analogy of a rider, an elephant, and a path. By engaging the rider and the rational side of people, motivating the elephant through emotion, and shaping the path, hospitals can more easily tackle ongoing change.
In this essay I wrote as a first assignment for grad school at Northwestern University, I use the Heaths' analogy to lay out a framework for technology change in health care. Health care is rapidly changing, and hospitals must be more agile than ever. The rigid structure and high-risk nature of hospitals make them slow to adopt new technologies. Read below to explore how to get caregivers to make the switch to secure messaging applications on mobile devices.