Switch: Change Management Framework

Chip and Dan Heath argued in their book Switch that successful change happens by engaging both the emotional and rational sides of people while creating a clear path for new behaviors. They use the analogy of a rider, an elephant, and a path. By engaging the rider and the rational side of people, motivating the elephant through emotion, and shaping the path, hospitals can more easily tackle ongoing change.

In this essay I wrote as a first assignment for grad school at Northwestern University, I use the Heaths' analogy to lay out a framework for technology change in health care. Health care is rapidly changing, and hospitals must be more agile than ever. The rigid structure and high-risk nature of hospitals make them slow to adopt new technologies. Read below to explore how to get caregivers to make the switch to secure messaging applications on mobile devices.

SRamos-Switch-Essay

.pdf

Download PDF • 98KB