AXA's Brand for Small Businesses:
The Business Strategies Group
AXA Advisors, LLC
Project & Branding Manager
Phase 1: Collateral development
Project Manager for the development of compliance-approved text and design process for digital and print collateral outlining the scope of The Business Strategies Group, including client- and agent-facing materials.
Phase 2: Website development
Worked with Emerald to develop a website template that branches could customize for their location and agents.
Phase 3: Collaboration with agents on bios and stationery
Wrote and edited bios for each agent and designed personalized letterhead, business cards, housing folders and other items as needed.
Phase 4: Customization of content for regional ad campaigns
Supported agents in developing local marketing strategies, including print ads in magazines, case studies, local events, eNewsletters and web banners.