AXA's Brand for Small Businesses:
The Business Strategies Group

 

Company

AXA Advisors, LLC

Role

Project & Branding Manager

dates

2011-2017

 

Phase 1: Collateral development

Project Manager for the development of compliance-approved text and design process for digital and print collateral outlining the scope of The Business Strategies Group, including client- and agent-facing materials.

Phase 2: Website development

Worked with Emerald to develop a website template that branches could customize for their location and agents. 

Phase 3: Collaboration with agents on bios and stationery

Wrote and edited bios for each agent and designed personalized letterhead, business cards, housing folders and other items as needed.

Phase 4: Customization of content for regional ad campaigns

Supported agents in developing local marketing strategies, including print ads in magazines, case studies, local events, eNewsletters and web banners.